The Station Identity

No matter what the format is, what type of music you play or what city you're in, the one thing that is absolutely necessary for the successful radio station is to establish a identity. We have found out that our identity as a radio station is our Phresh morning show with Jon & brett is quite chatty and conversational with calming/relaxing music. The reason to why we have done this is because we thought that the listeners wouldn't want to have just music for especially the morning show because whilst in the morning the enviorment/surroundings are more quiet than in the afternoon so we try to jam in as much information as possible.

For the Phresh afternoon show with Kris & Craig we have changed the whole style and format of the show therefore changing the identity completely. Unlike the morning show the identity of the afternoon show is just music and topics, because our target audience are most likely to be on the move (i.e car/public transport) or at work also for our orginal target audience who are coming home from school/college/university. So we play just music and topics (that our target audience would respond to) because they would rather listen to music than a chatty conversation.

As the radio station as a whole the audience have establioshed what identity the station has by our promos and adverts regarding our station by the phrase of a deep voice saying 'Phresh Fm' with an explosion and the slogan 'Better fresh than frozen' that we needed to say more on our advert and promos more. We then emphasis the connection with the adverts and promos by saying the explosion with the Phresh fm speech.

PLAYLIST

To try and be as professional as the actual radio stations we need songs to represent the time of the day (i.e calming/soothing music for morning) if we had RnB and dance songs in the morning the show wouldn't feel professional and I doubt our target audience would respond to it. For the different times of the day, there are different types of music that identify it (i.e Scott Mills plays Take That and up to date pop songs and some light dance songs, but in Tim Westwood's case he plays Dance/RnB/Dubstep, this is only because his show is from 9pm till 11, and his audience are most likely to be in our taregted audience, 16-25 year olds.

We also showed them a draft playlist to see their reaction to the music that we were planning for our show.

Response to draft playlist -

"They seem appropriate for the time of day but the morning only has 6 songs in a hour!"

"I like the idea of the news being every 15minutes as long as its not really long news cause that’s boring."

"I really love the variety of bands in the afternoon show, I could sit with my friends who have different tastes and all enjoy it."