Research In Radio Profiles

Primary research

We have made questionnaires so that we can recognize our target audience. Also from the questionnaires results we will be able to identify what type of music and radio shows our target audience listen too. From this we can then decide what content is suitable for our show, so we can grab the interest of our identified target audience. But I wasn't involved in that area as the group were getting the results from the public, I was creating bumpers for our show at the time. It wasn't my idea, but the group and I agreed that it would be best for some of the members to help me, and creat some bumpers and the rest to go and get the results. This is the reason to why I have no results from the questionnaires in my blog.

Secondary research

I have found important figures on RAJAR (The organisation which measures the profiles from the audience’s of all UK radio stations) about radio data that could help us with our radio programming.

http://www.rajar.co.uk/listening/quarterly_listening.php

Doing this made me identify what radio stations are the most popular, then look at what they do in that particular radio station to make them so popular i.e music, style of presenter and so on.



Rajar

Rajar is a very helpful resource that researches the radio. They give out information regarding audience figures etc. This information is most likely ideal for advertisers and market researchers. But as we are only studnets and not official researchers we cannot be able to access the full amount of research that RAJAR has to offer, but i was able to find out audience figures and how other types of cross media has influence radio and the rise of listeners that have tuned in to radio.

This increase is shown in the digital listening hours, which have been seen to have reached a new
high of 262 million hours per week, up 22.8% from 213 million hours. DAB radio (digital radio)
continues to hold its position as the most popular device when it comes to listening to
digital radio, by having 61.8% of all digital hours, however listening via DTV (digital
television) and Internet have both continued to rise very quickly year on year, (hours up by
27.1% and 35.2% respectively).

DAB hours are 162 million (134m in Q3, 2009 – up 20.8%)

DTV hours are 47 million (37m in Q3, 2009 – up 27.1%)

Internet hours are 30 million (22m in Q3, 2009 – up 35.2%)