Cross Media

Our show is based on a mix between Radio 1 Xtra and Heart Fm as we are producing shows that play the same style of music. We needed to try and collect a more brouder, larger audience. So in order to do this we needed to think about not just over the radio but involving cross media.

So as a group we decided to approach the idea of cross media (YouTube, Social Networking etc) we all thought that if we did this, it could be a great way to advertise and promote our radio station. The radio also uses cross media to connect with their audience (i.e phone ins, messaging on social networks and text messages) also we have found that without having cross media the radio stations wouldn't survive on their own.

Radio1 has a YouTube channel where they upload their Live Lounge videos so there audience can view them. We knew this and so we didnt make a YouTube page but we did make a Facebook page, doing this made the chances of gaining more viewers for our target audience higher because our target audience are more likely to be on Facebook than they are on YouTube.

Here is a link to a graph to prove my evidence

http://www.tableausoftware.com/public/gallery/social-media-market-share

So we added some cross media which links to our radio show. For both our morning and afternoon shows, we have formed a Facebook fan page.

This is to attract listeners who are in our target audience, inside this page we have links to promotional videos, advertisements, our show and also a short description to what people should be expecting on our show. We formed this because we thought it as a chance to promote our show and to lift knowledge about Children In Need.

http://www.facebook.com/home.php?#!/pages/Phreshfm/160210497337341