Thursday 4 November 2010

PSB & Commercial Radio

PSB are Public Service Broadcasters. The PSB can be found controlling different types of media including radio, television and other electronic media outlets. The most popular PSB is the British Broadcasting Company (BBC), the BBC may recieve their funds from individual license fees, for radio and television.

This then allows the BBC to pay for special events (music festivals, better presenters for both TV and radio etc). It also gives the BBC much more freedom on what content they can show on their tv shows as they do not have advertisers trying to tell them otherwise. PSB also have much more of a bond with the public and their interests as they are PBS (Public Broadcasting Service).

Commercial radio on the other hand raise their funds by different advertisers advertising on their radio and television stations/channels, here are some commercial radio stations: Heart FM, Kiss FM and Smooth FM etc, because they are funded by advertisers, this makes the radio station much more non-independent/commercial and doesn't really appeal to the audience's interest. But the commercial radio is possibly not going to carry on as strong as the PSB radio as the advertising avenue is going down.

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