Sound conventions can indicate the importance of the different types of radio content expressed from the presenters by means of different levels and fades. On the other hand we have heard sounds that grabs the audience's attention not only by their meaning, but by having a link to words that are surrounding around it.
We also need music/soundboards that are related to the type of topics that are being discussed (i.e we cannot have heavy metal being played in background as we discuss X-Factor). Also soundboards can be played to the listeners to show them what the presenter is feeling like and what the presenter is thinking. Another word that expresses this is called 'Mood Music'
To create a real sense of what the presenters are saying we can't just have the music being played and no words being said as the listeners might not get drawn into to what the topic directly is.
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