To get a better range of audience radio stations more often than not use Broadcasting platforms such as Ustream, Internet radio box etc. Ustream is a very popular website and is used professionally, it consists of different lifecasting (broadcasting that is live) and other live streaming events that are shown online.
The platform was created in 2007 and over the years have had 2 million registers with over 1.5 million videos being upload each month. Knowing this information, as a group we decided to try involve our Promo & Advertisement to Ustream to try and gather even more viewers than just having the features on YouTube.
But trying to find what age range is mainly operating/using ustream wasn't clear for us as the information seemed impossible to find. After finding information from people in the target audience we found that hardly/none use it. After finding this we thought using Ustream wasn't neccessary and decided not to air it on there.
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